The dot is the main element of the concept
it represents a moment frozen in time. Lego will help us be more.
This campaign is the main inspiration to communicate on Lego's new branding launch. It will start with a teasing phase !
First teasing campaign in France : "Les grands rouges arrivent !"
Two weeks after the teasing campaign, Lego will launch the new branding campaign which will be based on Lego's iconic posters.
Tomorrow's Lego will be Tech, Food, Fashion and art focused !
These four markets are essentiel for self improvement.
A place where you can fully focus on your LegoKit.
